20220707-family-creative-brief.md

Fri, 08 Jul 2022 01:38:31 +0000

contact

okpebbs okpebbs.com 310-560-0319 hello@okpebbs.com

location

los angeles

dates

2022-q3 ↓ 2022-q4

delivery: 2023-q1

project

essentially short compilation trailer for longer format editorials. maybe a kick-starter campaign. max runtime 22 minutes.

1-hour photo shoots

styled shots of family together
styled shots of generational wardrobe
face closeups
Rembrandt / baroque lighting in natural environment
- headshot
- full-body
- ½
- ¾
- shoes
- hands
- eyes

1-hour video shoots

q&a interview of subjects
- talking heads
- b-roll
wardrobe closeups
face closeups
interviews of children & grandchildren
- talking heads
- face closeups
bts footage

objective

capture, archive, and tell stories from past generations. stories of migration, bearing trauma, finding love, making it, and just everyday life. > no one's getting any younger, and everyday, we lose generations of knowledge, stories and experiences to old age or seemingly random tragedy. > # overlying messages > – that “anyone can model,” > – not everything is about “beauty” / beauty comes in different forms. > – and everyone deserves a little “vogue” treatment.

target audience

millennials, gen-z, anyone with grandparents...

project requirements

photographer
mua
stylist
sound
photo assist
video assist

okpebbs.com

family — okpebbs-blog