20220707-family-creative-brief.md
tags
#family #photoshot #videoshoot #editorial #casting #homemovies
family heritage photo/video shoot (series name pending)
contact
okpebbs
okpebbs.com
310-560-0319
hello@okpebbs.com
location
los angeles
dates
2022-q3
↓
2022-q4
delivery: 2023-q1
project
essentially short compilation trailer for longer format editorials. maybe a kick-starter campaign. max runtime 22 minutes.
1-hour photo shoots
- styled shots of family together
- styled shots of generational wardrobe
- face closeups
- Rembrandt / baroque lighting in natural environment
- headshot
- full-body
- ½
- ¾
- shoes
- hands
- eyes
1-hour video shoots
- q&a interview of subjects
- talking heads
- b-roll
- wardrobe closeups
- face closeups
- interviews of children & grandchildren
- talking heads
- face closeups
- bts footage
objective
capture, archive, and tell stories from past generations. stories of migration, bearing trauma, finding love, making it, and just everyday life. > no one's getting any younger, and everyday, we lose generations of knowledge, stories and experiences to old age or seemingly random tragedy. > # overlying messages > – that “anyone can model,” > – not everything is about “beauty” / beauty comes in different forms. > – and everyone deserves a little “vogue” treatment.
target audience
millennials, gen-z, anyone with grandparents...
project requirements
- photographer
- mua
- stylist
- sound
- photo assist
- video assist